Mawrid

Social Media

Challenge

The primary challenge was building a reliable digital identity for a platform targeting a sensitive age group, while balancing the attraction of youth with building the trust of parents, and reaching the right audience within a calculated budget

Approach

youth with building the trust of parents, and reaching the right audience within a calculated budget. • The Plan: O2H worked to present Mawrid as a safe and reliable platform through a clear visual identity and content that reflects the real experiences of beneficiaries, along with advertising campaigns focusing on real-life stories that meet the needs of both youth and parents

Result

Mawrid succeeded in building a stronger and more credible digital presence, with higher engagement on content and tangible results from advertising campaigns, in addition to enhancing public trust in the platform and its services

Journey

Project Process

Step 1: Visual Identity Development
Designing an identity that expresses safety, trust, and support for youth in a modern and clear style
Step 2: Engaging Content Design
Producing content based on real experiences that directly addresses youth and parents
Step 3: Targeted Sponsored Ads Management
Implementing precise advertising campaigns targeting the appropriate age group and parents, with a focus on building trust
Step 4: Social Media Management
Organizing content and building a consistent digital presence that supports continuous interaction and enhances the platform's image

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